Why I started Diverse Services

I grew up in Hayes, with most of my family just down the road in Southall, and I went to school in Heston. These are the same West London streets where we support people today. Life wasn't always easy, at home or at school, and not everyone expected much of me. What kept me going was parents who worked hard for a better life, and a community that looked out for each other.
I started support work at 18, part-time. At the same time I worked in my uncle's business, where I learned how to treat people properly, back your staff and focus on what actually needs doing.
On shift after shift, I saw people stuck. Good people, with real potential, going nowhere because the system had nowhere for them to go. I couldn't unsee it.
When I said I wanted to start my own company, I was told I was too young. People told me you can't change a sector with no money and nobody behind you. So I started with one home, Maple House in Hammersmith & Fulham. No investors. No loans. I did every job myself. Then a commissioner took a chance on a new provider and sent us our first referral. I've never forgotten that.
From five beds in 2022, we now have up to 114 beds.
Diverse Services was never just a business to me. It was my answer to everything I'd seen.
Sukhbir Singh AhluwaliaSukhbir Singh Ahluwalia, Founder & Managing Director
