Leading the Change

It's time.

For generations, the people with the least have been let down the most.

Passed from service to service. Discharged with nowhere ready to go. Kept safe, but never helped to move on.

We're not here to manage that. We're here to change it.

Diverse Services is a specialist mental health supported living provider in West London. This is why we exist, what we're doing about it, and the evidence that it's working.

Make a referralRead why we started

“Leading the change isn't about being the biggest. It's about proving there's a better way to support people, then showing the whole sector how we did it.”
Sukhbir Singh AhluwaliaSukhbir Singh Ahluwalia, Founder & Managing Director
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A system that has let people down for generations

For too long, the people with the least have been let down the most.

They are people who have spent years being moved from one service to the next. People leaving hospital with nowhere ready for them to go. People told what they couldn't do, and never asked what they wanted. Behind each of them is a family who has watched someone they love go round the same cycle, again and again, and been told that's just how it is.

This didn't happen by accident. Over generations, too much of the system was built to contain people, not to help them recover. Short-term thinking. Decisions made on the lowest price per bed. Staff who burn out and leave. And nowhere to step down to when someone is ready for less support. Each part makes sense on its own. Together, they leave people stuck.

It isn't any one person's fault. Commissioners, social workers, nurses and support staff work incredibly hard inside that system. But a system that keeps producing the same results won't fix itself. Someone has to show there's another way.

What we kept seeing

  • People living in the same service for years, with no plan to move on.
  • People ready for less support, with nowhere to step down to.
  • Services paid to keep people safe and occupied, not to help them progress.
  • The revolving door: people moved on too fast, then back in crisis or back in hospital.
  • People leaving hospital earlier, and community services being asked to support needs that, not long ago, would have been met on a ward.

Nobody chooses to be stuck. Most of the time, the system just doesn't give people anywhere to go.

So we built somewhere to go.

“Supported living is too often treated as basic, something to be managed rather than something to be proud of, where 'good enough' has quietly become the standard. I never accepted that, and I'm not about to start.”
Sukhbir Singh AhluwaliaSukhbir Singh Ahluwalia, Founder & Managing Director
Connect on LinkedIn

Why community is the answer

What people need most isn't a bed. It's somewhere to belong.

To be known by name. To have someone notice when you're not yourself today. To have a reason to get up: a course, a job, a walk, a meal cooked with other people. To be part of a neighbourhood, not hidden away from one.

Too many services have been built apart from the communities around them. We think that's backwards. Our homes are part of everyday West London neighbourhoods. Our team reflects the communities we support. Our Activities Coordinator helps people build routines and links with the community around them, because a life is built out there, not behind a closed door.

Community is also how change happens. No provider can fix this alone. It takes councils, the NHS, families, landlords, neighbours, and providers willing to share what works. We want to be the provider that brings people together, not the one that keeps its doors closed.

Why I started Diverse Services

Sukhbir Singh Ahluwalia

I grew up in Hayes, with most of my family just down the road in Southall, and I went to school in Heston. These are the same West London streets where we support people today. Life wasn't always easy, at home or at school, and not everyone expected much of me. What kept me going was parents who worked hard for a better life, and a community that looked out for each other.

I started support work at 18, part-time. At the same time I worked in my uncle's business, where I learned how to treat people properly, back your staff and focus on what actually needs doing.

On shift after shift, I saw people stuck. Good people, with real potential, going nowhere because the system had nowhere for them to go. I couldn't unsee it.

When I said I wanted to start my own company, I was told I was too young. People told me you can't change a sector with no money and nobody behind you. So I started with one home, Maple House in Hammersmith & Fulham. No investors. No loans. I did every job myself. Then a commissioner took a chance on a new provider and sent us our first referral. I've never forgotten that.

From five beds in 2022, we now have up to 114 beds.

114beds across four West London boroughs1 October 2026 · How we measure this

Diverse Services was never just a business to me. It was my answer to everything I'd seen.

Sukhbir Singh AhluwaliaSukhbir Singh Ahluwalia, Founder & Managing Director

Read my full story

Where my strength comes from

I'm a Punjabi Sikh, born and raised in West London. I wear my turban with pride, and I've never once thought I needed to tone down who I am to fit into a boardroom or a council meeting. The values I grew up with are the values this company runs on.

ਸੇਵਾ

Seva

Service, without expecting anything back.

You turn up. You do the small things nobody sees. You serve because it's right, not because someone is watching. That's what we ask of every shift.

ਸਰਬੱਤ ਦਾ ਭਲਾ

Sarbat da Bhala

The wellbeing of all.

Not some people. All people, including the ones the system has written off. That's why we take on the people others turn away.

ਚੜ੍ਹਦੀ ਕਲਾ

Chardi Kala

A spirit that keeps rising, even in the hardest times.

We never give up on anyone. When things go wrong, and sometimes they do, we pick ourselves up, learn, and go again.

ਸੰਤ ਸਿਪਾਹੀ

Sant Sipahi

The saint-soldier: compassion and courage together.

Being kind is not the same as being soft. Standing up for people who can't stand up for themselves takes both a big heart and a strong spine.

In every gurdwara there is a langar: a free kitchen where everyone sits on the same floor and eats the same food, whoever they are and wherever they come from. Nobody is above anyone else. That is the dignity every person we support deserves.

You don't need to share my faith to share these values. Our team comes from every background, every faith and none, and that's exactly how it should be. But this is where my fire comes from, and I'm not going to hide it.

What we're doing, how we do it, and the proof

Words are easy. Here's what we've actually built, how it works, and the evidence behind it.

1. A way forward, not a holding place

What we do: A full pathway, from 24-hour high support to lower support, to our own move-on studio flats, and on to a home of your own.

How: People move up the pathway as they're ready, without starting again with strangers. Our move-on studios at Hounslow House opened in July 2026.

20 of 33Of the 33 people who moved on in the past year, 20 went to other supported housing, their own tenancy, family or university.October 2025 to September 2026 · How we measure this

2. Out of hospital, into a home

What we do: We take referrals straight from hospital wards.

How: We assess quickly and plan the move with the ward team, so people who are ready to leave don't wait for a bed elsewhere.

2929 people moved in through the step-down route from hospitalOctober 2024 to September 2026 · How we measure this

3. Somewhere to settle

What we do: Homes where people can stop moving and start building a life.

How: The same team, the same home, and a plan built around what each person wants to work towards.

64%64% have lived with us for more than a year1 October 2026 · How we measure this
18 monthsmedian length of stay so far1 October 2026 · How we measure this

4. Specialists in the home, not on a waiting list

What we do: Our own Psychology Lead, four Assistant Psychologists, Activities Coordinator and Nutritionist work alongside our support teams.

How: Every person's support plan and risk management plan is psychologically informed, and the team is included from day one, not bought in as an extra.

About 33In 2026 about 33 staff completed trauma-informed practice training, alongside mental health and support-and-risk-planning workshops2026 · How we measure this

5. Our own people, every shift

What we do: Every shift is covered by our own employed team.

How: We recruit carefully, promote from within, and look after our staff, so people are supported by faces they know.

00 agency staff2026 · How we measure this
“I've seen people supported by a rota of strangers because staff burnt out and left. Every shift covered by our own team isn't a statistic to me. It's the whole point.”
Sukhbir Singh AhluwaliaSukhbir Singh Ahluwalia, Founder & Managing Director
Connect on LinkedIn

6. Straight answers, fast

What we do: Quick, honest decisions on every referral.

How: We aim to assess within days. If a placement isn't right, we tell you straight and explain why.

3 daysmedian from referral to assessment; 82% assessed within 7 daysOctober 2024 to September 2026 · How we measure this

7. Modern, so people come first

What we do: Digital, secure support records at every service.

How: Less time on paperwork means more time with people, and commissioners can see how people are doing.

DSPTWe meet the NHS Data Security and Protection Toolkit standards (2025-26)2025-26 · How we measure this
DigitalSupport records at every service are kept on a secure digital system2026 · How we measure this
“A device can send a reminder. A support worker can offer encouragement. A system can record information. A trusted relationship builds confidence. Technology should give our teams more time for the conversations that matter.”
Sukhbir Singh AhluwaliaSukhbir Singh Ahluwalia, Founder & Managing Director
Connect on LinkedIn

Who we're here for

Seven in ten of the people we support live with schizophrenia or psychosis. Many also live with depression, anxiety or PTSD, a learning disability or autism, or substance misuse. These are often the people other services find hardest to support. They're exactly who we're here for.

7 in 107 in 10 people we support live with schizophrenia or psychosis1 October 2026 · How we measure this

See all our figures

From five beds to up to 114

In 2022 we had one home and five beds. Today we support 97 adults in 114 beds across Hammersmith & Fulham, Hounslow, Ealing and Hillingdon, funded by 9 local authorities and the NHS.

Beds in operation at year end (2026 to 1 October). 97 adults supported today, 1 October 2026. Funded by 9 local authorities and the NHS, 1 October 2026 · How we measure this

Recognised for the difference

Our Activities Coordinator was a finalist at the Housing with Care Awards 2026.

FinalistFinalist, Housing with Care Awards 2026, Activities Co-ordinator category2026 · How we measure this

Our goals to 2028

Leading the change means setting goals you can hold us to. Here's what we're working towards by the end of 2028, where we are today, and how we'll report on it.

Assessing quickly, every time

When someone is ready to leave hospital or needs a new home, days matter.

Where we are now: Median 3 days from referral to assessment (October 2024 to September 2026)

Our goal by the end of 2028: Keep our median time from referral to assessment at 3 days or less

More people moving on to a better next step

Supported living should be a step forward, not a place to get stuck.

Where we are now: 20 of 33 people (about 6 in 10) (October 2025 to September 2026)

Our goal by the end of 2028: 7 in 10 people who leave us move on to another supported home, their own tenancy, family or study

Our own team on every shift

People do better when they're supported by staff who know them.

Where we are now: 0 agency staff (2026)

Our goal by the end of 2028: Stay at 0 agency staff

Trauma-informed support from everyone

Many of the people we support have lived through trauma. Every member of our team should understand it.

Where we are now: About 33 staff trained (2026)

Our goal by the end of 2028: Every support worker completes trauma-informed practice training

More move-on and step-down homes

The missing step between high support and your own front door is where people get stuck. We're building it.

Where we are now: Hounslow House: 10 move-on studio flats (opened July 2026)

Our goal by the end of 2028: Open 2 more move-on and step-down homes across London, with at least 12 beds

New specialist services where they're needed

Some people need specialist support that's hard to find. We'll keep building it.

Where we are now: Our first forensic service, Fitzneal House (opened July 2026)

Our goal by the end of 2028: Open new specialist services, starting with a five-bedroom all-female service in Hounslow, now in development

Supporting people across London

Good support shouldn't depend on which borough you live in.

Where we are now: Homes in 4 West London boroughs; funded by 9 local authorities and the NHS (1 October 2026)

Our goal by the end of 2028: Grow from our four West London boroughs to more boroughs across London

Open about our results

If we say we're making a difference, we should show it.

Where we are now: First figures published (1 October 2026; next update 1 January 2027)

Our goal by the end of 2028: Publish our figures every quarter, and an annual summary of how people progress

We update these every quarter on our Facts & figures page.

Changing the sector, not just our homes

Fixing our own homes isn't enough. If we've found something that works, every person in every borough deserves it. So we share what we learn, push for commissioning that pays for progress, and fight for support work to be treated as the profession it is.

Sharing what works

When we find something that works, we share it. We publish our figures, our approach to the pathway, and what we're learning, so other providers can do the same. We'd rather the whole sector got better than keep it to ourselves.

Facts & figures · News and guides

Paying for progress, not just beds

We work with councils and the NHS to focus on what matters: people settling, moving on and staying well. We share service-level reports on placement stability, move-on and readmissions with placing authorities, so decisions can be based on progress, not price alone.

The value for commissioners

Making support work a career

Great support depends on great people. We promote from within, we pay for training, and we back our team on the hard days. We want support work to be a respected profession with a real career path.

0 agency staff2026 · How we measure this

In 2026 about 33 staff completed trauma-informed practice training, alongside mental health and support-and-risk-planning workshops2026 · How we measure this

We're developing Diverse Academy: a home for training, qualifications and progression, so support work becomes a career people choose. Read about Diverse Academy

Careers

Speaking up for change

Our founder, Sukhbir Singh Ahluwalia, speaks openly about how supported living needs to change: on LinkedIn, in the sector press, at events and in responses to policy. If you'd like him to speak or contribute, get in touch.

Our founder · Email a speaking request

“For too long, support work has been treated as 'just a job'. It's one of the most skilled jobs there is, and it's time the sector gave it the respect, training and future it deserves.”
Sukhbir Singh AhluwaliaSukhbir Singh Ahluwalia, Founder & Managing Director
Connect on LinkedIn

Honest about what's next

Leading the change means being honest about what we haven't done yet. We're:

  • recording more of what happens after people move on, so we can show the long-term difference
  • publishing our figures every quarter, and an annual summary of how people progress
  • opening more step-down and move-on homes, so nobody is stuck for lack of a next step
  • growing into new London boroughs
  • developing Diverse Academy, so support work becomes a career people choose
“Leading the Change has been our slogan from the beginning. It isn't a strapline, it's a debt. You either lead it, or you leave the sector exactly as you found it for whoever comes next.”
Sukhbir Singh AhluwaliaSukhbir Singh Ahluwalia, Founder & Managing Director
Connect on LinkedIn

It's time.

Time to stop accepting "good enough" for people who deserve the best.

Time to stop leaving people stuck, and stop moving them on before they're ready.

Time to pay for progress, not just beds.

Time to treat support work as the profession it is.

Time for providers to stand with the communities they serve, not apart from them.

We didn't wait for permission to start. We won't wait for permission to change things now.

Diverse Services is here to support, and to lead the change.

Chardi kala.

Sukhbir Singh AhluwaliaSukhbir Singh Ahluwalia, Founder & Managing Director

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